Content marketing costs 62% less than traditional marketing and generates about 3 times more leads
WHAT IS CONTENT MARKETING
The Content marketing is a strategic approach focused on creating and delivering relevant, valuable and consistent content in order to attract and retain a clearly defined audiance and in the final step, to turn potential customers into paying customers.
Content marketing is to communicate about the company, the brand, the product, events and more. The content can be in many forms like videos, brochures, blog post, news articles, social media posts and so on.
Content marketing is the best way to market to the audience without the feeling of selling something. Instead, you create a community by giving them interesting information and the audience, if they engage in your content, give their trust that will create a circle which will be profitable on long termes.
CHINA & CONTENT MARKETING
The Content Marketing in China is not as special as eveywhere else. There is a difference of audience and behaviors, of platforms and sites but the process for content marketing is the same in Europe or in the United States.
Like in others countries, it is all about creating value, target a specific audience, distributing it in order to touch, sensitize, attract and finally retain the specified target.
Current Trends IN CHINA
More and more companies in different industries want to change their marketing strategy. The time of masses advertising seems to be over nowadays.
Especially in China, companies are changing their mind by reducing the budget for advertising and transferring it to new acquisition channels. More than 65% of companies in China are increasing the use of and investment in Wechat and PR News articles. 85% of them have 2 or even more social media accounts in order to communicate directly with their customers. Besides, companies are also using different marketing tools like PR news channels, blogs and forumes to reach their audience.