In China, Public Relation (PR) is very different, but our experts know well the Chinese Media system.
Public Relations is one of the key points of marketing. It allows the company to directly deal with its key holders and to trigger positive opinions about the brands and products. In China, the company’s key holders are not only the customers (which are certainly one of the most important stakeholder) but also the public opinion, the government, and the employees.
Having a good PR presence is especially important when entering the Chinese market, but many companies tend to fail in their PR efforts in China because either they do not have a clear PR strategy, or they fail to adapt that strategy to the local needs and customs of Chinese consumers.
THE ROLE OF THE CHINESE GOVERNMENT
All the media in China is subject to the government, from the printed newspapers to the social media networks, all the content published is carefully checked, and anything that might either go against the government rules or interest, or might cause embarrassment to the government or the country is censored. Here is the PR practitioners need to know well how to compose the content. All the content must make sure that it does not offend the Chinese government.
CHOSE THE RIGHT MEDIA (ONLINE AND AVOID OFFLINE)
Similar to the western world, in China, the PR professionals rely on a range of media outlets to release their contents and material. The outlets include the traditional media like TV, print media (newspapers, magazines ecc.), The social media and social news.
The Chinese media landscape is quite fragmented, and sometimes it is difficult to identify the right channel for promotion, but on the other hand it also gives more opportunities for business to get in touch with their customers.
PERSONLIAZED YOUR PRESS RELEASE FOR YOUR TARGET
When you engage in PR activities in China, your message needs to be carefully tailor to its intended audience. The messages that would be appropriate for Europeans or Americans might not be effective in China.
Our Campaigns can help manage your Public Relation in China.