Digital marketing

Yael Hsu Translation & Marketing has successful digital marketing cases in China and global scale.  We structure our digital marketing into 5 categories:

1. Search Engine Marketing – PPC & PPM

Search Engine Marketing (SEM) is top priority Digital Marketing service to help businesses gain online presence via paid advertisement and organic search result on search engines such as Google, Bing or Yahoo.

Unpaid SEM is SEO while Paid SEM is PPC or PPM.

PPC (Pay Per Click) and PPM (Pay Per thousand impressions) means buying traffic via paid search listings to help business get more web visitors through desktop and mobile web searches.

2. Search Engine Optimization (SEO)

Search Engine Optimization helps marketers enhance the website ranking in the unpaid organic search result, so businesses can make their website pages rank higher with increasing visibility, reach, and page/ URL authority.

A good SEO work helps you gain front positions in search results, it means that you get more activity, awareness, traffic and sales.

3. Social Media Marketing (SMM)

People need to know your business before becoming your customers. This is the function of social media marketing – let people hear about you.  Social media boosts your visibility among potential customers and let you reach a wide audience with the right content.  Creating a social media profile is free, and it is a must for all businesses.

Our SMM service helps you define what you want to get out of social media and to develop a social media strategy. Do you want new customers to discover your services? Do you hope to bring more local shoppers into your stores? By keeping align your strategy, you can gain enormous benefits from social media channels.

4. Email Marketing

Some people claim that Email marketing has dead, but it is not true.  Email marketing is a highly effective digital marketing method by sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal fans.  

We help customers to collect new email leads by proactive collecting or by designing sign-up campaigns. 

5. Content Marketing

Content marketing is the essence of online marketing nowadays.  It is the flesh and blood of all your digital marketing efforts, while all the rest are structures.  We help customers creating content that attract potential customers or convert people into customers.  Content strategy differs according to the channel and purpose.

Our digital marketing services can target globally or sectional:

Contact us now to discuss your digital marketing campaigns!

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